Privacy Policy

1. Information We Collect

1.1 Information You Provide

We collect information you voluntarily provide when using the Service, including:

• Account information such as your name, email address, and password;
• Travel preferences, including destination interests, budget ranges, travel dates, and accommodation preferences;
• Communication data, including messages exchanged with our AI concierge and customer support;
• Payment information processed through our third-party payment processors;
• Feedback and reviews you submit through the Service.

1.2 Information Collected Automatically

When you access the Service, we automatically collect certain information, including:

• Device information such as device type, operating system, and unique device identifiers;
• Log data including IP address, browser type, access times, and pages viewed;
• Location data if you grant us permission to access your device's location services;
• Usage data about how you interact with the Service, including features used and time spent.

1.3 Information from Third Parties

We may receive information about you from third-party sources, including social media platforms if you choose to link your accounts, and from our business partners within the Virtuoso network to enhance your travel experience.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve the Service, including AI-powered hotel recommendations;
• To personalize your experience and deliver content and recommendations tailored to your interests;
• To process transactions and manage your membership or subscription;
• To communicate with you about your account, updates, and promotional offers;
• To train and improve our AI systems to provide better recommendations;
• To detect, prevent, and address technical issues, fraud, and security concerns;
• To comply with legal obligations and enforce our Terms of Service.

3. AI and Automated Decision-Making

PRANA uses artificial intelligence to analyze your preferences and provide personalized hotel recommendations. Our AI processes information you provide, your interaction history, and aggregated data to generate suggestions.

4. How We Share Your Information

We may share your information in the following circumstances:

• With service providers who perform services on our behalf, such as hosting, analytics, payment processing, and email delivery;
• With Virtuoso network partners when necessary to facilitate your travel planning and bookings;
• With the PRANA Concierge Team, Simona Cassius, and Prana Journeys if you elect to use white-glove booking services;
• To comply with legal obligations, court orders, or government requests;
• To protect our rights, privacy, safety, or property, and that of our users or others;
• In connection with a merger, acquisition, or sale of assets, with appropriate confidentiality protections;
• With your consent or at your direction.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. When determining retention periods, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, and applicable legal requirements. You may request deletion of your account and associated data at any time, subject to certain exceptions required by law.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure servers, and access controls. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

7. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access and receive a copy of your personal information;
• The right to correct inaccurate or incomplete information;
• The right to delete your personal information, subject to certain exceptions;
• The right to restrict or object to processing of your information;
• The right to data portability;
• The right to withdraw consent where processing is based on consent.

To exercise these rights, please contact us using the information provided below. We will respond to your request within the timeframe required by applicable law.

8. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). These include:

• The right to know what personal information we collect, use, and disclose;
• The right to delete your personal information;
• The right to opt out of the sale or sharing of your personal information;
• The right to non-discrimination for exercising your privacy rights.

California residents may submit requests by contacting us at the information provided below.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States, where our servers and service providers are located. These countries may have different data protection laws than your country. When we transfer your information internationally, we implement appropriate safeguards to protect your information, including standard contractual clauses approved by relevant authorities.

10. Children's Privacy

The Service is not intended for children under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly. If you believe we have collected information from a child under 18, please contact us immediately.

11. Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities and to personalize your experience. You can control cookies through your browser settings, but disabling cookies may limit your ability to use certain features of the Service.

12. Third-Party Links

The Service may contain links to third-party websites or services, including hotel booking platforms and Virtuoso network partners. This Privacy Policy does not apply to third-party sites or services, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify you of material changes by posting the updated policy on the Service and updating the effective date. Your continued use of the Service after the effective date constitutes acceptance of the revised Privacy Policy. We encourage you to review this Privacy Policy periodically.